Movie and television hits (and sometimes misses) can turn into huge trends. So let's take a look at what will be hitting the big screen this spring and summer.
Water for Elephants was a wonderful book and with the Twilight actor in the lead of the movie that hits theaters in late April- you will certainly see anything with an elephant, circus theme or related to prohibition and depression era America trending big-time.
A new Pirates of the Caribbean movie comes out in May and this franchise has been huge for years so look for pirates to be hot again.
The final Harry Potter in July will have Potter fans out in droves and have anything wizardly trending
Cowboys and Aliens from Stephen Spielberg (who says Hollywood can only do remakes) also in July is almost certainly going to continue the western trend kicked off with True Grit.
The Smurfs 3D is set to introduce a whole new generation of kids to the little blue gang- not sure how this translates into a trend for us - but maybe smurf blue will be Pantone's color next year!
Some other summer movies that could be trending include : Bridesmaids, More Marvel Comics ie Green Lantern and Capt. America, Thor (lots of Viking/Nordic styles could get hot), Cars 2, The Hangover 2 (lots of 2's, 3's and 4's).
Also I should mention that the HBO gangster series Gangland beat out Mad Men at the Globes and could absolutely set off a gangster trend.
How these trends translate into out own work (if at all) is up to us, but they are maybe things to keep in mind this year.
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